I’m Siena Rohrbach,
Designing Experiences
Integrating Psychology
Practicing Research
Exploring Environments
Nice to meet you!
I hold a Bachelor’s in Graphic and Experience Design from NC State, with a minor in Psychology.
Believing that great design starts with understanding people, I bring psychology-backed thinking to my UX and UI work, making design decisions that are both intuitive and intentional.
I’m also a collaborator at heart. Whether I’m problem-solving across disciplines, staying current with the evolving design landscape, or just having a genuine conversation with a teammate, I show up curious and ready to build something meaningful. My goal is simple: use design as a tool to help others and solve problems that actually matter.
Check out my case studies to learn about my design process and interests:
Through interaction with multiple touchpoints, my teammate and I designed an information system that supports community-based mental wellness and sustainability.
Digital Sales Rooms Promotional Video
While interning at SAS, I created a promotional video explaining Digital Sales Rooms, scripting content to introduce features, benefits, and value for front-line stakeholders.
I joined the NC Museum of Natural Sciences’ Cretaceous Creatures design team, researching how students and teachers use and engage with the Interactive Classroom website.
Working with two teammates, I researched, designed, and prototyped Orbit, an AI-powered financial wellness companion helping young adults learn, set goals, and build financial confidence.
View additional projects to see the breadth of my work:
Through interaction with multiple touchpoints, my teammate and I designed an information system that supports community-based mental wellness and sustainability.
I harmoniously weave together text and images in multi-page editorial pieces to convey content, evoke emotion, and facilitate accessibility.
I craft graphic form in ways that engage people and creatively convey deep meaning.
I utilize non-digital tools to showcase the beauty of handmade attributes in graphics and connect meaningfully with my audience.
Siena Rohrbach 